Senior Manager, Lifecycle & CRM

Company Introduction

With a global presence and a startup mentality, Pidwin is dedicated to setting the standard for online gambling by building and powering innovative products. We develop a wide variety of websites, ranging from online social casinos to innovative crypto casinos, tailored to meet diverse needs and audiences. 

Our commitment to excellence is reflected in the seamless support we provide handling billions of dollars in transactions. Pidwin’s services include product development by an experienced team, day-to-day operational support, design excellence, and strategic consultancy services. Pidwin stands out with proven profitability, innovative solutions that set trends, and a team boasting years of collective experience, dedicated to elevating every product we touch. 

Joining Pidwin means you’ll be part of a young and determined team where you’ll have the autonomy to make decisions early on. We believe in investing in our team members, offering competitive compensation, full benefits, and supporting professional growth. 

About this Role

As Senior Manager of Lifecycle & CRM, you’ll lead a team of campaign managers and lifecycle specialists to develop and execute data-driven marketing initiatives. You’ll be hands-on with CRM tools, segmentation, and automation to maximize player engagement and retention.

Responsibilities

• Manage and mentor a team of campaign managers and lifecycle specialists, ensuring high performance and strategic alignment.
• Develop and oversee lifecycle marketing campaigns, including onboarding, engagement, and reactivation flows.
• Implement and optimize CRM strategies across email and other channels.
• Oversee tagging, segmentation, and automation to personalize user experiences and maximize retention.
• Work closely with product and data teams to ensure proper event tracking and attribution.
• Analyze campaign performance and experiment with new approaches to improve engagement and revenue.
• Ensure compliance with relevant data privacy regulations.

Key Qualifications

• Experience in lifecycle marketing and CRM, preferably in gaming, crypto, or high-volume digital environments.
• Proven ability to lead and develop a team of campaign managers and lifecycle specialists.
• Strong technical understanding of CRM platforms, segmentation, tagging, and automation.
• Ability to analyze and interpret data to drive marketing decisions.
• Experience working cross-functionally with product, data, and design teams.
• A proactive mindset and the ability to iterate quickly.

Benefits

The salary range for this position is $90,000 – $110,000. Actual salaries will vary within the range, and may be above or below the range, based on various factors including but not limited to a candidate’s location, relevant experience, skills, education, and certifications.

• Paid holidays and time off
• Full medical / dental / vision insurance
• Tech and education stipends
• Voluntary life insurance
• 401k with employer match
• Fully remote work environment

For candidates outside the U.S. or those in part-time roles, benefits may vary